Follow up on the latest improvements and updates.


Maven now allows you to configure its Suppressed Buy Box behavior.
By default, Maven will remember prices that cause Amazon to suppress the Buy Box on any given listing and will price below them. If a listing is suppressed, Maven will incrementally lower the price in an effort to un-suppress the Buy Box.
You can also disable this feature. In that case, when a Buy Box is suppressed, Maven will not attempt to lower the price. It will instead price against the next-lowest featured offer.
This feature can be configured for AI strategies in the
tab when editing a strategy.
Head over to the Strategies page to check it out!
We're introducing the ability to override Maven's dynamic max prices with profit-based max prices. This will allow you to create strategies with tighter min/max price bounds for inventory that you're looking to liquidate or for listings that are frequently deactivated due to Amazon's black-box high price errors.
Head over to the strategies page to see this change.
In the works
: You'll soon be able to configure Maven's suppressed buy box behavior.
When we launched 1.0, we introduced the ability to show and hide columns in the listings table. Now you're able to rearrange them to better suit your unique workflows.
To use this feature, navigate to your listings page and click the "+" button at the top right of the listings table. From there, you can drag columns around to rearrange them. This setting persists at the user level. Meaning, that if you have multiple users/employees added to your Aura account, you'll change your column settings independently from one another.
Improved Scrolling
Any page that has a full-width table will now show a horizontal scrollbar at all times. You'll no longer need to scroll to the bottom of the page to find the scrollbar to then scroll left and right to view your data.
Screenshot 2024-01-16 at 12
Quick Tip: Another way to scroll horizontally on Mac and Windows is to hover your pointer over the table, hold down your SHIFT key, and scroll like you normally would with your mouse.
Amazon has introduced Low-Price FBA fees for products sold on the US marketplace priced below $10, and starting February 5, 2024, this Low-Price FBA fee structure will apply to products on Amazon Canada priced below CAD 11.
Aura will now accurately display FBA fees for products that fall into this new fee structure, and will use this data in three ways:
  • Profit-based automatic minimum and maximum prices will now take into account the reduced FBA fees, and in many cases, result in a lower min without sacrificing profit.
  • When repricing, Aura will avoid Reduced Profit Ranges introduced with this fee change, where in many situations it makes more sense to price lower in order to avoid missed profit above the new Low-Price FBA fee threshold ($10 in US, CAD 11 in CA).
  • Displayed on individual listing pages and in the listings table under
    where applicable.
Check out this help article to learn more, or view the new Low-Price FBA Fees in Seller Central.
We're excited to announce the launch of Aura Feedback!
Here, you'll have a pulse on the direction of Aura via our public roadmap, have direct influence on what we build next by submitting and voting on feature requests, and stay up to date on any features we release via our changelog.
With your help, we're building the ultimate Amazon Analytics & Repricing platform.